In today’s session we learned about Trend forecasting. I really enjoyed the first part of the class which was making a mood board inspired by one of the trending hashtags. I chose #vibrantvacation and I made sure to use bright summery colours to give it a vibrant aesthetic. At first I made the mood board just with images but Sarah suggested that I include a colour pallet. This elevated my mood board and from now on I will always make sure to include a colour pallet.
We created a Marketing Mix in the second part of class. I felt that my marketing mix was not as good as it could have been so for my SDS I am going to make sure to create a detailed marketing mix. I learned that trend forecasting is an important concept to learn in fashion business as it helps the brand provide the products that customers want which generates money and reduces waste. I also was surprised to learn that the WGSN website has predictions for spring 2023. It’s shocking to know that organisations like WGSN have to always think ahead in fashion. I am excited to learn more about fashion business.